Himmat Rathore on why SEO may be better geared to cater to the businesses

In a conversation with YourStory, Himmat Rathore, Founder and Executive Chairman of IMHSR, says, India has a strong need for SEO and educational institutes and academia can help push young entrepreneurs towards riding this wave.

Himmat Rathore, Founder and Executive Chairman of IMHSR (Jaipur) is no stranger to building a business-first technology ground-up. He has played a key role in identifying successful consumer businesses in India as an early-stage investor.

While his early bets have been largely in the business-internet space, Rathore believes startups will increasingly use Search Engine Optimization (SEO) Services in the coming years. 

“Every product, every offering will have some SEO element to build a better product or to create a better customer experience,” Rathore tells YourStory. 

Steering IMHSR since 2008, Rathore strongly believes that a founder has to wear multiple hats during the SEO journey, and there are no clear boundaries defining the founder versus manager mindset–it largely depends on what the company needs at the moment. 

Mr. Himmat Rathore, an SEO expert, is one of the best digital marketers in the industry, he has introduced various digital marketing courses and superior digital marketing services. He is a Google-certified digital marketer who has gained extensive skills throughout his journey to becoming a successful digital marketer.